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Services

Social Brand Naples

Turn local attention into booked revenue—no guesswork.

Kicking the tires on social media marketing in Naples? Work with a team that cares about revenue, not vanity metrics. We plan, produce, run, and optimize both paid and organic campaigns for service businesses in Naples and across Florida—tying every click to calls, appointments, and sales. No more “likes” that don’t call back.

We’ll show realistic numbers for your market.
LET'S START YOUR PROJECT
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Why aren’t Naples prospects seeing your posts or ads when they’re ready to buy?

Most local brands don’t have a reach problem—they have a relevance and timing problem. On the big platforms, organic reach for business pages usually sits under 5% of followers unless you back it up with paid. And local ad auctions? They’ve heated up. In many industries, CPMs climbed by double digits last year, and weak creative gets punished with higher costs.

Sound familiar?

  • Your content looks great but doesn’t match real buyer intent, so engagement never turns into inquiries.
  • Audiences aren’t segmented by neighborhood, service line, or buyer stage—so you pay to talk to the wrong people.
  • Offers are unclear or generic. Without a strong hook, click‑through tanks and costs creep up.
  • Tracking is incomplete. Without proper pixel/server‑side events, you can’t see which ads make money.
  • Creative fatigues in 7–14 days in smaller markets like Naples. No refreshes? Costs drift up.

If this hits a little too close to home, it’s not your market—it’s the system. We rebuild that system so your best prospects in Naples see the right message at the right time and actually take action.

How our Naples social media marketing turns followers into customers

Local insight, fast creative testing, and tight attribution. Here’s what you’ll get in the first 30–90 days:

  • Audience mapping by ZIP and intent: We split homeowners vs. renters, tourists vs. locals, and hot vs. cold traffic—typically cutting waste by 15–30%.
  • Offer development: One primary “foot‑in‑the‑door” offer plus two backup angles for split tests that lift response.
  • Creative engine: 12–20 ad variants per month (static, video, UGC‑style) so fatigue doesn’t inflate CPC.
  • Full‑funnel structure: Prospecting, warm retargeting, and hot retargeting with distinct CTAs that move buyers step by step.
  • Conversion setup: Pixels, server‑side events, UTM conventions, and call tracking—so every booking is attributable.
  • Weekly optimization: Bid/budget shifts, audience pruning, creative swaps, and landing page tweaks to keep things efficient.
  • Live reporting: A revenue‑centric dashboard with ROAS, cost per booked call, and by‑ad performance.
  • Local compliance + brand safety: Guardrails that protect your reputation while you scale.

What can social deliver for a local Florida business in 90 days?

Here are anonymized snapshots from recent local campaigns. Each started with a simple offer, clear targeting, and weekly optimization. Your results will vary by market, seasonality, and spend—but this is what a tight system can do.

90‑Day Local Outcomes
Local Industry Primary Objective 90‑Day Outcome Monthly Ad Spend
Home Services High‑intent lead gen CPL reduced from $68 to $41 (−39%), 112 leads $4,500
Medical Spa Booked consults +54% bookings QoQ, blended ROAS 3.4x $6,200
Restaurant Group Weeknight reservations +38% reservations, cost per reservation $7.90 $3,000

Why this works:

  • Relevance: Creative speaks to Naples neighborhoods and seasonality, lifting CTR by 20–40% vs. generic ads.
  • Timing: Retargeting windows match real buying cycles (e.g., 3–7 days for quick services, 14–30 for high‑consideration).
  • Measurement: We attribute both online and phone conversions, often recapturing 10–15% of “missing” revenue not shown in platform UIs.

How we stack up vs. other social media marketing companies in Naples (and DIY)

You’ve got options. Here’s a clear look so you can pick what fits.

Provider Comparison
Criteria Our Team (Naples Focus) Freelancer DIY / In‑House
Strategy depth Local intent mapping, offer dev Varies by individual Limited by time/experience
Creative volume per month 12–20 variants 2–8 variants 0–6 variants
Optimization frequency Weekly (min) + daily checks Weekly or biweekly Ad‑hoc
Tracking & attribution Pixel + server‑side + call logs Pixel only (usually) Inconsistent
Transparent reporting Revenue‑centric dashboard Platform screenshots Internal spreadsheets
Contract Month‑to‑month after 90‑day start Monthly or project N/A
Typical monthly fee $1,200–$3,500 (excl. ad spend) $800–$2,000 $0 fees, higher hidden costs
Best for Growth‑minded local services Budget‑sensitive, slower testing Full control, slower learnings

If you’re comparing multiple social media marketing companies in Naples, weigh creative velocity, attribution quality, and local insight as heavily as price. Those three factors drive your CPA more than any one tactic.

What you get in our Naples growth plan—and what it costs

Straightforward pricing so you can budget without squinting at the fine print.

Launch Sprint (first 4 weeks): $1,800 one‑time.
Includes account audit or setup, conversion tracking and events, audience and offer strategy, 6–10 creative assets, and funnel build (landing pages or lead forms). Goal: go from zero to validated ads—fast.

Managed Growth: $1,200–$3,500 per month (depends on complexity and ad spend).
Includes 12–20 new creative variants monthly, ongoing campaign management, weekly optimization, monthly strategy sessions, and live reporting. Goal: lower cost per lead, stabilize ROAS, and scale.

Ad spend is paid directly to platforms. We recommend starting between $50–$200 per day per location; we’ll forecast expected lead volume before you commit.

If performance misses agreed efficiency targets in the first 90 days, we keep optimizing at no extra management cost until we hit plan—or we collaboratively reset targets based on the data.

No long‑term contracts after the initial 90‑day build‑optimize‑scale cycle. If we’re not driving value, you shouldn’t be locked in.

Ready to see if social media marketing in Naples will work for you? Next steps.

  1. Intro call (about 15 minutes): Confirm goals, service lines, and coverage area. If social isn’t the best first channel, we’ll say so.
  2. Free audit or plan review: Already running ads? We’ll check structure, tracking, offers, and creative. Starting fresh? We’ll outline a light‑lift launch plan and timeline.
  3. Kick off the 90‑day cycle: Week 1 setup; weeks 2–4 testing; weeks 5–12 scale winners and drive down CPA with fresh creative.

You deserve a partner who treats your budget like their own. Whether you’re a medical practice on Tamiami Trail, a home services brand covering Park Shore to Golden Gate, or a hospitality group juggling tourist and local traffic, our system is built for Naples—real offers, real attribution, clear ROI.

Book your strategy call

Let’s map how your next 1,000 local impressions turn into booked business.